Did you know that, beyond USA and Brazil, PhDsoft is already in Italy, China and Singapoor, that will serve as a base for all Asia operations? Behind this growth is PhDsoft’s COO, Rosana Ellis. Based in Houston, she has been commanding the global expansion of the company that developed its first Digital Twin in 1994, seven years before the creation of the concept. Therefore, PhDsoft lives Digital Transformation since it was founded.
“Now, PhDsoft Technology Inc. is just about to sign an agreement with a partner in Shanghai to create PhDsoft China. In Singapoor we have a very strong partner since 2017. In 2019 the goal is to expand to Tanzania and Malaysia. In Italy, based in Milan, we are in a very advanced partnership, that has already resulted in a close alliance with Siemens. They see us as complementary partners at the oil & gas and energy sectors, in which we will have a global presence by the end of the next year”, reveals the executive.
With extensive experience in business, especially international business development, and finance management, Rosana Ellis is fluent in English, Portuguese, Spanish and German, and has a master’s degree in accounting from University of North Carolina and an MBA.
She has also been able to identify and explore opportunities from one PhDsoft base to other. This was the case of Shell, where the Game Changer Team, based in USA, became interested in projects that were being developed in Brazil.
“The partnership with Shell is for a long run, since their intention is to adopt PhDsoft’s Digital Twin Solutions for all their assets”, says Mrs. Ellis.
In order to support company’s expansion, PhDsoft has been engaging in the main oil & gas fairs for all over the world. Only China, Mrs. Ellis have visited three times this year for two conferences in Shanghai, in March and October, and one in Shenyang, in September. At one of them, the company got first prize at the InnoSTARS Competition (the picture shows Rosana Ellis at this event). At other, PhDsoft was awarded as “Best Potential Company”.
For 2019, the participations at the Hannover Messe, the world’s Leading trade fair for industrial technology, the Offshore Mediterranean Conference, in Ravenna, Italy, and the Offshore Technology Conference (OTC), in Texas.