Siemens has realized that C4D is ready to enable the digital transformation of the maintenance process of structures, static equipment and piping.


C4D is integrated with MindSphere to provide quick and smooth connection with existing and new sensors. Siemens is selling C4D so customers can experience the best technology in the shortest time frame.

Did you know that, beyond USA and Brazil, PhDsoft is already in Italy, China and Singapoor, that will serve as a base for all Asia operations? Behind this growth is PhDsoft’s COO, Rosana Ellis. Based in Houston, she has been commanding the global expansion of the company that developed its first Digital Twin in 1994, seven years before the creation of the concept. Therefore, PhDsoft lives Digital Transformation since it was founded.

“Now, PhDsoft Technology Inc. is just about to sign an agreement with a partner in Shanghai to create PhDsoft China. In Singapoor we have a very strong partner since 2017. In 2019 the goal is to expand to Tanzania and Malaysia. In Italy, based in Milan, we are in a very advanced partnership, that has already resulted in a close alliance with Siemens. They see us as complementary partners at the oil & gas and energy sectors, in which we will have a global presence by the end of the next year”, reveals the executive.

With extensive experience in business, especially international business development, and finance management, Rosana Ellis is fluent in English, Portuguese, Spanish and German, and has a master’s degree in accounting from University of North Carolina and an MBA.

She has also been able to identify and explore opportunities from one PhDsoft base to other. This was the case of Shell, where the Game Changer Team, based in USA, became interested in projects that were being developed in Brazil.

“The partnership with Shell is for a long run, since their intention is to adopt PhDsoft’s Digital Twin Solutions for all their assets”, says Mrs. Ellis.

In order to support company’s expansion, PhDsoft has been engaging in the main oil & gas fairs for all over the world. Only China, Mrs. Ellis have visited three times this year for two conferences in Shanghai, in March and October, and one in Shenyang, in September. At one of them, the company got first prize at the InnoSTARS Competition (the picture shows Rosana Ellis at this event). At other, PhDsoft was awarded as “Best Potential Company”.

For 2019, the participations at the Hannover Messe, the world’s Leading trade fair for industrial technology, the Offshore Mediterranean Conference, in Ravenna, Italy, and the Offshore Technology Conference (OTC), in Texas.

“Digital transformation can help the Oil and Gas industry tackle the challenges it faces and, in the longer term, create value for all its stakeholders”, states in the foreword of the report Digital Transformation Initiative, produced by the World Economic Forum in collaboration with Accenture.

Here you can read some excerpts from the document:

“Ever since the Industrial Revolution, the Oil and Gas industry has played a pivotal role in the transformation of the global economy, fuelling the world’s demand for heat, light and mobility. Today, the Oil and Gas sector has the opportunity to redefine its boundaries through digitalization.”

“Digital innovation is reshaping industries by disrupting existing business and operating models. But it is also having a profound impact on society, presenting a series of opportunities and challenges for businesses and policy-makers”.

“The Digital Transformation Initiative (DTI) is a project launched by the World Economic Forum in 2015 to serve as the focal point for new opportunities and themes arising from the latest developments in the digitalization of business and society.”

“There is growing consensus that the Oil and Gas industry is on the cusp of a new era, as a second wave of business and digital technologies looks set to reshape the sector, propelled by a series of macroeconomic, industry and technology trends.”

“Digitalization in the Oil and Gas sector has the potential to unlock greater value for industry ($945 billion) than wider society ($637 billion) over the next 10 years. The themes that create the largest impact are Digital Asset Life Cycle Management and Energizing New Energies, which together account for 90% of the value at stake.”

“The World Economic Forum is committed to helping leaders understand these implications and supporting them on the journey to shape better opportunities for business and society.”

PhDsoft Technology has joined forces with Siemens to provide services for offshore platforms. “With these partnerships we serve all types of equipment present on offshore platforms”, says Duperron Marangon, CEO of PhDsoft.

Siemens was attracted after PhDsoft being awarded in Shell Innovation Challenge. Like Shell Smart Connect, Siemens MindSphere enables easier data communication of manual inspectons for PhDsoft C4D®, that creates 4D Real Time Digital Twins to predict future corrosion.

One of the most successful and traditional companies of the world, Lloyd’s Register announced a partnership with PhDsoft to provide state-of-art technology and engineering services for Risk-based Inspections (RBI). The objective is to promote assets life extension. PhDsoft has been leading Predictive Digital Twin technology since 1993, even when that term did not exist.

With over 250 years of global experience, Lloyd’s Register got interested in PhDsoft C4D®, an Aging Predictive Digital Twin that is able to accurately show the asset aging process evolution. C4D® is a real hub for Industry 4.0, receiving data from sensors, robots, using cloud, Big Data, IoT (Internet of Things) and AI (Artificial Intelligence) to perform evaluations in structures, piping, cranes, risers, static equipment, wind farms, aircraft, runways and so forth.

PhDsoft won another award at the InnoSTARS Competition, in Shenyang, China. After being awarded as Best Technology Company, it was recognized as “Best Potentiality” (picture). Digital Twin Solutions for Industry 4.0, Cloud Computing, Analytics and Artificial Intelligence are matters in which PhDsoft in involved since its foundation. That is why the company leads Digital Transformation in its area.

The 2018 InnoSTARS Competition final was held at Suzhou International Expo Centre, on Nov 7. A total of 21 innovative projects concerning biomedicine, medical equipment, smart manufacturing, AI and VR, new energy, new materials, Internet of Things and information communication gained the entry to it after rounds of rivalries with nearly 1,000 opponents in about 20 cities in China and the United States from January.

InnoSTARS Competition, initiated last year with the support of the Chinese and US governments, is designed to discover commercially viable Chinese and US projects and connect them with potential investors and partners.

2018-11-07 PHDSOFT - INNOSTARS ROSANA

Rosana Ellis, COO of PhDsoft Technology, at the InnoSTARS 2018, in China.

Duperron Marangon Ribeiro, PhDsoft CEO, and Marcelo Mofati, Senior Partnership Advisor and Game Changer at Shell, joined Shell Talks at Rio Oil & Gas 2018 to speak about Shell Innovation Challenge. The great prize has just been awarded to PhDsoft.

PHDSOFT CEO, DUPERRON MARANGON RIBEIRO SPEAKS AT SHELL TALKS, ON RIO OIL & GAS 2018

Duperron revealed to a selected audience his view on the next steps of the Digital Transformation Era and how PhDsoft C4D Smart Digital Twin will contribute on it.

SHELL GAME CHANGER MARCELO MOFATI AT RIO OIL AND GAS 2018

Marcelo told participants more about Shell initiatives on Industry 4.0, Cloud Computing, Artificial Intelligence, Analytics and all the issues related to the companie’s Digital Tranformation efforts.


PhDsoft and Shell partnership has already been expanded to other areas of the company. Soon it will be possible to tell more about that.